"The holiday period is always strong for Apple, but it remains to be seen if demand for the latest devices will level out in the first quarter of 2017."Įurope's big five markets include Great Britain, Germany, France, Italy, and Spain.
For Android, this represented a 2.8 percentage point decline from the October period, while strong sales of iPhone 7 boosted iOS," explained Dominic Sunnebo, Business Unit Director for Kantar Worldpanel ComTech Europe.
SMARTPHONE OS MARKET SHARE US ANDROID
"In the EU5 countries, Android accounted for 72.4% of smartphone sales during this period, with iOS at 24.6%, a strong year-on-year uptick for both ecosystems as Windows' share declined to 2.8%.
The best showing for iOS was in in GB where it was up 9.1 percentage points for the year ending in November 2016. IOS and Android made gains across EU5, largely due to the decline of Windows. Importantly for iOS and Apple, iPhone 7 became the best-selling device in Urban China at 6.6%, pushing Oppo R9 to second place at 4.7%.Īpple Market Share Mostly Positive in EU5 Oppo posted strong growth in China with 12.9% of smartphone sales, signaling the first potential shift in the market since Huawei overtook both Apple and Xiaomi in the second quarter of 2015.
SMARTPHONE OS MARKET SHARE US PLUS
"Buyers were motivated by Verizon's promotions on both Apple and Samsung's top phones, including offers of free iPhone 7, 7 Plus and Galaxy S7 phones after trade-in and purchase requirements were met." "Verizon booked nearly a quarter of all US smartphone sales during the Black Friday period, playing a vital role for all brands, including Apple and Samsung," reported Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech. The Samsung Galaxy S7 and S7 edge were the fourth and fifth best-selling phones in the US, with Samsung capturing 28.9% of smartphone sales. IPhone 7, iPhone 7 Plus, and iPhone 6s were the three most popular smartphones in the US at the beginning of the holiday period, for a combined 31.3% share. In Urban China, iOS was down year-on-year at 19.9%, but continued strong period-on-period growth with sales from iPhone 7. For Android, this marks the sixth consecutive period of decline in the US, at 55.3% of all smartphone sales, down from 60.4% in the same period a year earlier. LONDON, UNITED KINGDOM-(Marketwired - Jan 11, 2017) - The latest smartphone OS sales data from Kantar Worldpanel ComTech shows Android sales declined in the US, GB, and France, as iOS continued to make gains across most regions in the three months ending November 2016.
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